Author: Elizabeth Criddle and Jason Hinton
ISBN: 978 1 921734 55 7

$59.95

Content is written specifically for Units 2A and 2B of the Business Management and Enterprise Course, in accordance with Curriculum Council guidelines. This resource covers all content areas, with a specific focus on small business in Western Australia, and applies these to a number of contexts. Real world examples are used throughout the text to highlight and clarify business concepts, which will aid teachers in guiding students. Research and resource links are provided to facilitate in-class and online learning.

The main features of the new edition are:

• Additional content covering contract law, social media, innovation, team work, Key Performance Indicators, marketing, financial reports, sales records, creative thinking, customer focus, termination management…
• New sections that address the changes to Australian Consumer Law
• Contemporary examples and illustrations of important theory
• Updated weblinks and Internet activities
• Revised Examination Practice chapters at the end of section that reflect all recent changes to the Examination Design Brief
• Extra questions to check student understanding of key concepts.

SECOND EDITION AVAILABLE NOW!